How AI decides which brands to recommend
The one mechanism behind every AI product recommendation.
Inside
What happens when a shopper asks · Which pages AI tends to read · What to do about it
Guides to AI brand visibility
Shoppers increasingly ask an AI assistant what to buy instead of searching for it. These guides explain how those answers get made, why some brands get named and others don’t, and what you can actually do about it.
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Citation gaps explained
What the gap list means, and the playbook for working through it.
Inside
What counts as a citation · Gap, win, and the line between them · A playbook for working the list
How to check if ChatGPT mentions your brand
Do it by hand in ten minutes, or track it properly. Both explained.
Inside
The manual method, step by step · Why one check is not enough · When tracking is worth it
What is Answer Engine Optimization (AEO)?
AEO and GEO, defined — and what the evidence says moves the needle.
Inside
How it differs from SEO · What the research says works · Why most of it is off your site
SeenScan vs Profound: which fits a small brand?
An honest side-by-side with the best-known name in the category.
Inside
Who each one is built for · What Profound shows publicly on price · Which to buy, and when neither
7 Profound alternatives for small brands (2026)
Seven tools priced for small brands, with the source for every number.
Inside
Entry price and engines, side by side · What each tool is good at · How to choose without a score
AI visibility tracking under $20 a month
What exists at the cheap end of the category, free and paid.
Inside
The free ways to check first · What a $19 plan leaves out · Whether cheap tracking pays off